Trust D&B Hoovers for company hierarchies
Updated November 25, 2021

Trust D&B Hoovers for company hierarchies

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

D&B Hoovers

Overall Satisfaction with D&B Hoovers

Marketing and Sales professionals in our organization use [D&B] Hoovers every day to research company data so we can update our CRM, discover news, and make business decisions. We rely on [D&B] Hoovers for company information such as revenue, number of employees, DUNS number, address, SIC code, and industry, as well as hierarchy and company family structure.
  • Corporate family/hierarchy: very detailed, up-to-date, and super useful
  • OneStop reports are a great way to give Sales a glance into a prospect
  • Industry and SIC codes are very useful and usually accurate
  • Signals are not terribly useful
  • Foreign companies are more often out-of-date
  • Could be easier to create lists
  • I refer to [D&B] Hoovers many times a day for company data
  • I have stopped using the Smartlist Triggers for news because it's not targeted enough
  • I rely on [D&B] Hoovers for hierarchy information
I find [D&B] Hoovers to be the best of the 3 when I need to research large companies with complicated hierarchies. ZoomInfo is less useful for hierarchies, company structures, locations, etc., especially for companies with foreign sites. InsideView is almost as accurate and detailed as [D&B] Hoovers in this regard, but InsideView excels for US companies and is weaker for smaller and foreign companies. [D&B] Hoovers is the winner for this type of customer and prospect research.
I did not know [D&B] Hoovers generates reports.

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of D&B Hoovers go as expected?

I wasn't involved with the implementation phase

Would you buy D&B Hoovers again?

Yes

[D&B] Hoovers is great for researching company hierarchies. When I need to see a large company structure, including what and where the parents, ultimate parents, and holding company are, I trust D & B Hoovers. I like the Expand All feature very much, allowing me to search for a particular company name, city, state, or country in seconds. However, I often find out-of-date information for foreign companies.

D&B Hoovers Feature Ratings

Advanced search
8
Identification of new leads
Not Rated
List quality
8
List upload/download
8
Ideal customer targeting
8
Load time/data access
Not Rated
Contact information
7
Company information
8
Industry information
9
Lead qualification process
Not Rated
Smart lists and recommendations
8
Salesforce integration
8
Company/business profiles
9
Alerts and reminders
Not Rated
Data hygiene
7
Automatic data refresh
Not Rated
Tags
Not Rated
Filters and segmentation
8
Append emails to records
Not Rated