Item: D&B Hoovers
Rating: 10
Author: Verified User

Overall Satisfaction with D&B Hoovers

Use Cases and Deployment Scope

D&B Hoovers helps my team gain accurate and actionable data when researching target accounts that we wish to prospect into.

The sales, marketing and research team are primary users for D&B Hoovers.

Pros and Cons

Pros

Allows us to keep our database hygiene with current background info on companies.
Allows our teams to quickly build reports to find similar companies to pursue.
The ability to look up DUNS information is extremely important.

Cons

When searching for a specific company, I would like the most obvious company to appear at the top of the list, (i.e. largest branch, headquarters, etc.)
Occasionally I find that when companies are acquired by another, there is a delay in how the family tree is updated. I realize however that there may be time delays due to the legal status of entities.
I like the integration with Salesforce, if there was a way to access it via my mobile device as well, that would be great

Return on Investment

D&B Hoovers has provided insights into competitor activity and company hierarchies, helping us differentiate our offerings and find white space in the market.
D&B Hoovers helps both the velocity and quality of our pipeline growth by accelerating lead discovery and qualification, it enables faster pipeline development and higher conversion rates.
D&B Hoovers arms our users to improve our account based marketing, helping us identify decision makers and influencers.

Company Data

Yes, D&B Hoovers provides a deep, reliable dataset giving our teams access to comprehensive firmographic, technographic, and behavioral insights.

Contact Data

D&B Hoovers does a great job of filtering through many data points and keywords when we build new campaign and target lists. D&B Hoovers and LinkedIn checks and balances well together.

Alternatives Considered

LinkedIn Sales Navigator

D&B Hoovers really provides more in-depth business data and technographic insights, offering a wider scope of company information and more advanced analytical capabilities.

Key Insights

Do you think D&B Hoovers delivers good value for the price?

Yes

Are you happy with D&B Hoovers's feature set?

Yes

Did D&B Hoovers live up to sales and marketing promises?

Yes

Did implementation of D&B Hoovers go as expected?

I wasn't involved with the implementation phase

Would you buy D&B Hoovers again?

Yes

D&B Hoovers helps align both our sales and marketing efforts around high-value targets using segmentation, market trends, and predictive analytics. It's great that we can run quick reports and include as much or as little as we want depending on the group's needs. D&B Hoovers also really helps deliver the account intelligence needed to personalize campaigns, identify buying committees, and prioritize key accounts.

D&B Hoovers Feature Ratings

Comments

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Kevin Johnson
(Vendor Representative) commented 5 months ago
Thank you for the detailed review! Were thrilled to hear that DB Hoovers is helping your team accelerate pipeline growth and improve account-based marketing with reliable data and insights. Its great to know the platform supports your sales and marketing alignment and helps uncover new opportunities. We appreciate your thoughtful feedback it helps us continue to deliver value where it matters most

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