Data.com user review
Michael Owskey | TrustRadius Reviewer
September 19, 2016

Data.com user review

Score 5 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Data.com

We currently use data.com in conjunction with Salesforce to qualify our lead flow. In addition to using it for inbound leads and the qualifications of them we use it for client data such as number of employees, as well as location and industry. We find that it helps us in our MQL processes.
  • It is great at finding company location.
  • It integrates with our Salesforce instance easily.
  • it also works within our Pardot instance.
  • It seems to aggregate its data from a number of sources. Often times this leaves things like the number employees as inaccurate.
  • I believe it has helped in lead qualification and thus a net benefit on ROI.
Compared to a Dunns or an alternate tool I feel data.com gives better integration with Salesforce which can help to maintain clean information. Additionally I believe that the cost for something like data.com is a bit more reasonable than some of the alternatives. If you are not using data.com its likely because the business is too small to warrant the cost or too niche.
Data.com is well suited to enterprise and larger mid-market clients and things where there is a wealth of public information to draw upon. If you find that you need to target larger deals within an enterprise level you have a great tool here. If you have a smaller or more niche market, you may have a harder time getting the same level of accurate data from data.com.

Data.com Feature Ratings

Advanced search
5
Identification of new leads
7
List quality
4
List upload/download
6
Ideal customer targeting
6
Load time/data access
8
Contact information
5
Company information
3
Industry information
7
Salesforce integration
10
Company/business profiles
8
Alerts and reminders
Not Rated
Data hygiene
4
Automatic data refresh
3
Tags
2
Filters and segmentation
6
Sales email templates
Not Rated
Append emails to records
Not Rated