Item: Data.com (discontinued)
Rating: 5
Author: Michael Owskey

Use Cases and Deployment Scope

We currently use data.com in conjunction with Salesforce to qualify our lead flow. In addition to using it for inbound leads and the qualifications of them we use it for client data such as number of employees, as well as location and industry. We find that it helps us in our MQL processes.

Pros and Cons

It is great at finding company location.
It integrates with our Salesforce instance easily.
it also works within our Pardot instance.

It seems to aggregate its data from a number of sources. Often times this leaves things like the number employees as inaccurate.

Return on Investment

I believe it has helped in lead qualification and thus a net benefit on ROI.

Alternatives Considered

Compared to a Dunns or an alternate tool I feel data.com gives better integration with Salesforce which can help to maintain clean information. Additionally I believe that the cost for something like data.com is a bit more reasonable than some of the alternatives. If you are not using data.com its likely because the business is too small to warrant the cost or too niche.

Other Software Used

Salesforce.com

Likelihood to Recommend

Data.com is well suited to enterprise and larger mid-market clients and things where there is a wealth of public information to draw upon. If you find that you need to target larger deals within an enterprise level you have a great tool here. If you have a smaller or more niche market, you may have a harder time getting the same level of accurate data from data.com.

Data.com user review

Overall Satisfaction with Data.com