On-demand data quality reporting, updates and lead generation to support account-based campaigning.
We recently started using the Company Hierarchy tab when creating new accounts. This allows us to ensure that we are tucking the account under the right parent account, or, moving other accounts underneath their parent account.
What we hope to see in the near future is the ability to make changes to our OWN hierarchy structure based on the Data.com Company Hierarchy model, in a dynamic way. There's a lot of cleanup involved in cleaning our old hierarchies and to have a tool that would scrub through them and offer updates, like clean, would be an excellent feature.
Data.com is being used and managed by Marketing