Tool for enhancing sales prospecting activities
December 08, 2017

Tool for enhancing sales prospecting activities

Steve Kim | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Datanyze

We currently use Datanyze to help identify prospective clients and contacts within client organizations. Datanyze also helps us segment the market for territory alignment and strategy. Datanyze is used across multiple departments to include business development, sales and marketing. It helps us identify market information such as technologies utilized by specific prospects and company profile.
  • Breadth of information in database
  • Easy to use interface
  • Notifications of company updates are very useful
  • Broader information on backend systems (i.e. ERP, payment processor, etc.)
  • More contact information
  • Increased sales productivity
  • Enhanced marketing/business intelligence
  • Contributed to growth of sales pipeline
The UI of Datanyze is better than some of the alternatives. They also maintain information on certain technologies that other vendors do not. I also like the company notification (i.e. when a company changes a technology). As far as other features, I have seen that they are standard across the different platforms.
Our sales development team primarily runs reports on prospects and leads. The reports are pretty standard and meets our basic needs.
Datanyze is extremely useful for our sales prospecting activities but our marketing team has also been able to leverage the platform. It compliments the other resources that we use to gather market intelligence and it arms our sales team as they engage prospects.

Datanyze Feature Ratings

Advanced search
10
Identification of new leads
10
List quality
9
List upload/download
7
Ideal customer targeting
9
Load time/data access
10
Contact information
5
Company information
10
Industry information
10
Lead qualification process
9
Smart lists and recommendations
10
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
9
Data hygiene
8
Automatic data refresh
10
Tags
9
Filters and segmentation
10