Solid Set of Tools - But There's Others Out There That Work
March 12, 2018

Solid Set of Tools - But There's Others Out There That Work

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Datanyze

Datanyze is being used by our sales organization to get stronger insights into our target accounts. Datanyze provides us with technology tracking and history, estimated revenue brackets, basic demographics (i.e.: location, # employees etc.), and also list-building.
  • Tight integration to Salesforce - specify what fields you want populated etc.
  • Add/drop technology history -- see the month & year that a prospect has added or dropped a specific technology
  • Browser extension is a nice feature.
  • Datanyze seems mostly suited for B2B specifically within the tech industry -- we prospect into a different vertical and I find that the firmographic data is either slightly off or not the mot relevant for us (for instance, we'd like online revenue as opposed to total revenue).
  • I don't find the customer service/support to be particularly notable
  • This is not the tool that will help you find contacts at your accounts -- they don't have many contacts in their DB.
  • I have not worked to quantify the impact of Datanyze on our sales goals but it has certainly helped the team to identify new targets that we had not seen before.
  • I do feel that Datanyze is expensive for what you are getting - you can cobble together the core offerings from a few cheaper solutions out there (built with technology profiling, try TryProspect for contacts, etc..).
We selected Datanyze at the time because it was the most comprehensive in terms of the types of accounts they had profiled in their database as compared to ZoomInfo and DiscoverOrg. Datanyze has really strong search/list building functionality. At this point within our team, Datanyze is barely used and Data.com/BuiltWith/TryProspect combo is preferred for end-to-end "prospecting" - and likely cheaper in total.
Great for intelligent research on accounts you have already identified and it's great for searching for new accounts you may not be aware of. Their list building feature is great, and it allows you to search for accounts that have added or dropped a specific tool within a time frame (i.e.: "looking for accounts in the US that have added *competitors* technology 3.5 years ago").

Datanyze Feature Ratings

Advanced search
8
Identification of new leads
8
List quality
7
List upload/download
6
Ideal customer targeting
7
Load time/data access
8
Contact information
5
Company information
6
Industry information
6
Lead qualification process
6
Smart lists and recommendations
6
Salesforce integration
8
Company/business profiles
7
Alerts and reminders
6
Data hygiene
6
Automatic data refresh
7
Tags
7
Filters and segmentation
7