Salesforce Advertising Studio - Easy to Use, Maximize CRM
Updated March 04, 2021

Salesforce Advertising Studio - Easy to Use, Maximize CRM

Joseph Alleruzzo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Modules Used

  • Marketing Cloud Advertising

Overall Satisfaction with Salesforce Marketing Cloud

Salesforce Advertising Studio (formerly Social.com) allows me to use my client's 1st party data to message their customers and look-a-likes within the customer journey. I used this across a variety of campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, and Mobile. The primary use case if executing different creative variants for the right message to the right user.

Pros

  • It has a large network of resources
  • Good customer service

Cons

  • Tracking pixel usage is not consistent
  • No new tailored options in a while
  • Less waste by maximizing 1st party data
  • No need for outsourcing creative
The main reason for utilizing Salesforce Advertising Studio (formerly Social.com) is due to the direct stack connection to the marketing cloud to access CROM data. Overall, it is a safe and seamless environment to help quickly work and connect all channels. It would be difficult to outsource to another platform because then there may be a disruption to my consumer journey mappings.

Do you think Salesforce Marketing Cloud delivers good value for the price?

Yes

Are you happy with Salesforce Marketing Cloud's feature set?

Yes

Did Salesforce Marketing Cloud live up to sales and marketing promises?

Yes

Did implementation of Salesforce Marketing Cloud go as expected?

Yes

Would you buy Salesforce Marketing Cloud again?

Yes

Overall, software is straightforward to use, and the interface is excellent. Salesforce Advertising Studio (formerly Social.com) is a tool that is quick to learn with opportunities to evolve and master. The best lean-in feature is maximizing data at scale and creating unique messages based on the consumer journey. Unfortunately, the platform takes a more broad-stroke approach. This means that to help your business, you do have to invest a significant amount of money in customization.

Salesforce Marketing Cloud Support

The website is straightforward to use and find answers to your questions. Since there is an existing contract across multiple Salesforce platforms, we get a direct line into human customer service management. They are swift to respond and helpful as they know the platform best for ease of problem-solving.

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