A work in progress for sales but a marketing wiz
April 22, 2025

A work in progress for sales but a marketing wiz

Matthew J. Coscino | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Engagio (legacy)

Overall Satisfaction with Demandbase One

We use Demandbase One to identify leads who’ve engaged with our product enough to justify 1:1 outreach from our BD team. Marketing uses it to determine which accounts are still needing more marketing materials before engagement. We also use it to tier accounts by their engaged users and intent keywords.

Pros

  • Identifies engaged prospects
  • Intent keyword recognition
  • Hot & cold signals

Cons

  • Lead scoring/minutes could be more clear & consistent
  • Dashboard could be more intuitive for non-everyday users
  • More/easier account list customization at the user level (not just admin)
  • Better pre-meeting qualification
  • Tracking event engagement for conversion
  • ROI of sales enactment tools and events
It was really difficult to enable my team on its usage because they’re more of a sales background. Sellers do not use it. Its website tracking is a bit more delayed than useful. User creating lists is clunky and not intuitive. Definitely more of a useful tool for marketing but does have its functionality for bd & sales.
We actually use in tandem. Except zoom info, which Demandbase One replaced. Seems more accurate w intent but we doesn’t have contact data built in

Do you think Demandbase One delivers good value for the price?

Not sure

Are you happy with Demandbase One's feature set?

No

Did Demandbase One live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Demandbase One go as expected?

I wasn't involved with the implementation phase

Would you buy Demandbase One again?

Yes

When doing a weekly account tiering based on engagement. When selecting candidates for events & webinars. When creating call lists for the week. When determining which keywords to use for your target market. Less so for real time updates, for specific customer role info. Not great for research or Bd Tasks.

Demandbase One Feature Ratings

6.0
Integrations with third-party software
6
7.3
3rd party intent signals
7
Downstream intent signals
8
Account identification
7
4.7
Standard visitor segmentation
4
Behavioral visitor segmentation
4
ABM sales intelligence
6
3.8
Automated routing and prioritization
2
Customer interaction histories
7
Personalization
1
Engagement data tracking
5
5.0
Ad campaign creation
Not Rated
Display advertising
Not Rated
Contextual advertising
Not Rated
Social advertising
Not Rated
Ad reporting and analytics
5

Comments

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