Quick Deduping Tool for Demanding Data
June 07, 2021

Quick Deduping Tool for Demanding Data

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Modules Used

  • MassEffect
  • MassImpact
  • ReassignOwnership
  • Single Table Deduplicator

Overall Satisfaction with DemandTools

DemandTools is being used by a single department (sales operations) to handle multiple issues, such as identifying and merging duplicate accounts/contacts, updating ownership, and easily identifying data errors. We use it a few times a month normally, but more heavily when we are onboarding anything new from a merger/acquisition. It is especially good when other organizations have not kept up with their data or you don't trust the source.
  • Fuzzy logic for identifying address duplicates
  • Locks in multiple data points while keeping master rules engaged
  • Allows for saving scenarios so you don't need to remember how you did it last time!
  • It can be quite confusing to navigate the initial setup screens
  • Frustration on same or no data return when you set up scenarios
  • A little fearful of the "you can't go back" idea
  • Allows us to, on the fly, manage our data integrity.
  • Knowing we can trust that DemandTools will always give us our scripts to run monthly gives peace of mind to the users.
  • Allows M&As to be less daunting, especially when we know the data is going to be awful.
We brought in 400,000 records for a department that needed to have their information in Salesforce. The records had never been touched, cleaned, deduped, or cared about. We brought them in, used DemandTools to dedupe and merge, and then only found out the requestors were never going to use them. DemandTools to the rescue when we used them to jettison the whole lot back at them!