Quick Deduping Tool for Demanding Data
June 07, 2021
Quick Deduping Tool for Demanding Data

Score 8 out of 10
Vetted Review
Verified User
Modules Used
- MassEffect
- MassImpact
- ReassignOwnership
- Single Table Deduplicator
Overall Satisfaction with DemandTools
DemandTools is being used by a single department (sales operations) to handle multiple issues, such as identifying and merging duplicate accounts/contacts, updating ownership, and easily identifying data errors. We use it a few times a month normally, but more heavily when we are onboarding anything new from a merger/acquisition. It is especially good when other organizations have not kept up with their data or you don't trust the source.
- Fuzzy logic for identifying address duplicates
- Locks in multiple data points while keeping master rules engaged
- Allows for saving scenarios so you don't need to remember how you did it last time!
- It can be quite confusing to navigate the initial setup screens
- Frustration on same or no data return when you set up scenarios
- A little fearful of the "you can't go back" idea
- Allows us to, on the fly, manage our data integrity.
- Knowing we can trust that DemandTools will always give us our scripts to run monthly gives peace of mind to the users.
- Allows M&As to be less daunting, especially when we know the data is going to be awful.