DiscoverOrg - A Class of its own
Overall Satisfaction with DiscoverOrg
Learning how to leverage DiscoverOrg's research has allowed me to open the doors of some of the nation's largest and most difficult doors. I have personally been the decision-maker or heavy influence and heavy user of the platform since 2010, and have been behind (re)purchasing four times at three separate companies. It has been a business requirement in my last two business plans!
Pros
- Real Time Triggers - Accurate pain points, buying cycles, and management changes.
- Org charts - Not just 411 data, but complete insight into who reports to whom, titles, seniority, and areas of responsibility - three very different metrics in the IT world!
- Their people - Well trained, and caring. Of all vendors that I have ever used, if I could emulate one culture - it's theirs!
- Webinars and content - DiscoverOrg finds great partners to provide additional content of value.
Cons
- The translation of some of the data could use some attentions. Apostrophes come through as a character and has to be corrected. There are some inconsistencies to how names are reported - mainly with respect to where and how nicknames and maiden names are reported. Not a big deal, but slows the prospecting a bit.
- It would be nice if all exports could default to Excel and not only CSV.
- The pick lists could be better organized/categorized. I would recommend having better category headers. Example: Take all of the more granular titles and put them under a general header that can be taken in full, not at all, or hand-selected from a drop down. Examples: Security, App-Dev, BI, etc. These are not good prospects for me, so I'd simply pass on them. IT, Contact Center, etc., would apply, so I'd either take all, or select from within. In summary, less individual selection.
- It would be nice if pick selections and trigger criteria could be made to default to a user's preferences on every logon without having to save a search. It gets cumbersome, and the criteria in my case (and in previous roles) it fairly static from search-to-search.
- By the way, as a long-term user I`m being rather not-picky here. none of these are need to haves or deal-breakers. They would be "nice-to-haves" though.
- I have been able to get through - and have meetings with (or through) CxOs at some of the nations largest companies. This has led to RFPs and/or solution presentations with major airline and automobile manufacturers, the largest of regional banks, and many others in the Fortune 100 space. This is also true for mid-market and smaller enterprise opportunities.
- These meetings have resulted in significant revenue for my self and teams that I have led. In other cases, it was a huge shot in the arm for our brand awareness!
- I have personally benefited from increased vertical and org chart knowledge.
In its class - there is no other. There is only one other "contender" and I have regretted both times that I chose them. In an ideal world, I recommend running DiscoverOrg in parallel with a good contact/data 411-type provider. One is not a replacement for the other - they should work in tandem.
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