Worth the investment
November 29, 2017
Worth the investment
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with DiscoverOrg
We're using DiscoverOrg within our sales and marketing teams. Our leadership also has access to monitor account opportunities only. We are migrating to an account based marketing strategy and need detailed data on the accounts to target them effectively. We also are seeking ways to expand our outbound marketing efforts to new clients.
- Opportunity alerts, or intent data. It's the best way to incorporate AI into marketing! Know what accounts are searching for before they even hit your website, if at all.
- Technology stack and IT departments. There are many services out there that do the same thing, but they can't compete if your target audience is the IT department of enterprise businesses.
- List building and filtering. You can filter on just about anything and it happens in the background in real time. The integration into Dynamics is also pretty brilliant.
- Search. The search doesn't pull up the relevant accounts or contacts all the time. If you could search a person's name, followed by the company they are employed at, so you can see if they are in there, it would be ideal. Accounts should have their headquarter city or another identifying data point to help you know you're clicking on the right one.
- The integration to Dynamics CRM could be better, but I am aware it's in the works. Right now it's difficult to tell what data has been updated in Dynamics. You just know it was updated, period. So if their phone number changed, for example, you won't know.
- Instantly saved us from having to resort to other marketing tactics to get in front of targets. For example, purchasing a one-time list rental of conference attendees for $5,000. Instead we will filter and build a list for people that meet certain criteria and send a slightly different message.
- InsideView and RainKing
I mentioned this already, but the target market they angle for fits us perfectly. They also offer intent data and features that support account based marketing.