Item: Domo
Rating: 10
Author: Dana Samantha Peterson

Use Cases and Deployment Scope

Domo is being used to report key project indicators and other metrics in our Global Partner Marketing organization. Domo serves as our central data repository for important data sources from Revenue marketing to Program adoption. Our team pages serve as SSOT for our regional teams and the high level Dashboards are viewed by our executives and managers to help keep tabs on goal attainment.

Pros and Cons

Domo provides seamless drill downs that allow users to dig into the details of the data, but also lets the card owner protect their more sensitive data with data permission settings which is invaluable.
Domo offers graph types for any data visualization need that you may have.
Domo includes a description field in which the card owner can list the objective of the card, write instructions to the user on how to use it, list out the caveats that go along with each card and describe how the card was created and filtered.

I would like to be able to apply simple formulas in the data labels / hover labels (i.e. divide 2 measures to get a ratio)
Auto save feature would be nice
Text formatting in the Description text field

Return on Investment

Domo has improved our reporting by centralizing it

Usability

It's not always intuitive and that can be very frustrating.

Pre-Sale Experience

I was not involved in the sales process, but support has been great.

Implementation Rating

Just that users need to take the time to take the training...just jumping into the data and publishing cards can be dangerous.

Alternatives Considered

QlikView and Tableau Server

Domo is faster, more versatile, and visually more appealing.

Likelihood to Recommend

Domo is great for quick dashboards, comparison metrics, gauges and scatter plots. It is a little challenging to manipulate the data using beast modes, ETLs, if you are not a programmer/don't know query language.

I <3 Domo

Overall Satisfaction with Domo