Easily gain insights into complicated data - minimal technical skills needed to analyze and build reports
May 02, 2019

Easily gain insights into complicated data - minimal technical skills needed to analyze and build reports

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Domo

We starting using Domo for analysis of marketing campaigns and lead generation, we've since expanded and it's an integral part of analyzing and shedding insights on all areas of our business from sales performance, website and product usage to inventory and consumption of inventory! It's relied on by senior executives for daily decisions, product owners for monthly re-alignment, and our sales field to maximize their sales opportunities and customer management.


  • For years, our company president wanted visualize and easily find insights from a dataset that was "previously unanalyzable" due to its complexity and size - we were able to load the data into Domo and provide easy-to-read graphs that drilled into sensible data, this only took a few days of cleaning and building!
  • Google Analytics is relied on by us (like just about everyone else) for website usage. We have several GA profiles, previously we had to manually enter or export key datapoints to visualize all properties on one graph. By easily setting up imports to Domo we can now see trends across all of our websites (in different GA properties) on one graph (it sounds small, but was very impactful)
  • Domo also has enabled us to query and easily report on some detailed usage that would previously have been several manual steps and quite cumbersome within GA directly.
  • We (of course) would like our sales field to focus on selling, and they aren't always great at numbers and reports - we've been able to create super easy to use reports that our field can use on mobile or desktop for an at a glance look to better manage and optimize their sales opportunities.


  • When changing cards from one dataset to another any beast modes are not carried over, it would often make life easier if there was an easier way to copy beast mode calculations from one dataset to another.
  • Domo documentation, university and Dojo are extremely helpful when we run into problems. However, when support beyond that is needed their help desk seems to have a hefty backlog - the amount of time to resolve tickets is frustrating sometimes.
  • I mentioned a "previously un-analyzable" dataset that we were able to visualize in Domo - the result was business re-alignment for increased productivity, cost savings and ROI.
  • It's tough to quantify the ability to provide insights that have been desired for years but not possible - we continue to amaze our executives and product managers with the analysis we can provide.
For myself, and especially some slightly less tech-savvy team members there is a bit of a learning curve. Once you get into it it really is pretty easy and intuitive. (As it pertains to manipulating data, calculations and creating visualizations.) End Users - it's a 10, I can't think of how it could be any more usable!
I felt our sales team was transparent, easy to work with. We've since upgraded a few times, adding variety of user licenses and a custom built app - Domo team understood our needs and goals and worked to deliver (and exceed expectations)
It's cloud based, so basically no implementation. There are a variety of native connectors or file uploaders to bring data in.
It's been a few years since we evaluated BI options - Domo was the winner in perceived ease of use and cost, it's held true to that.
Domo works fantastically for our needs. I've been a "marketing person" with some analytical skills - Domo made it easy for me to almost really be an analyst, maybe even close to a data scientist. It did take a bit of work for me to learn basic SQL and some other things. We're visualizing and analyzing many different types of datasets which is really exciting and senior executives like having one source to find almost anything they're looking for. My recommendation really depends on your needs and skill levels.

Domo Feature Ratings

Customizable dashboards
Report Formatting Templates
Drill-down analysis
Formatting capabilities
Report sharing and collaboration
Publish to Web
Not Rated
Publish to PDF
Report Delivery Scheduling
Pre-built visualization formats (heatmaps, scatter plots etc.)
Location Analytics / Geographic Visualization
Multi-User Support (named login)
Role-Based Security Model
Multiple Access Permission Levels (Create, Read, Delete)
Responsive Design for Web Access
Mobile Application
Dashboard / Report / Visualization Interactivity on Mobile


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