Easily gain insights into complicated data - minimal technical skills needed to analyze and build reports
May 02, 2019
Easily gain insights into complicated data - minimal technical skills needed to analyze and build reports
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Domo
We starting using Domo for analysis of marketing campaigns and lead generation, we've since expanded and it's an integral part of analyzing and shedding insights on all areas of our business from sales performance, website and product usage to inventory and consumption of inventory! It's relied on by senior executives for daily decisions, product owners for monthly re-alignment, and our sales field to maximize their sales opportunities and customer management.
- For years, our company president wanted visualize and easily find insights from a dataset that was "previously unanalyzable" due to its complexity and size - we were able to load the data into Domo and provide easy-to-read graphs that drilled into sensible data, this only took a few days of cleaning and building!
- Google Analytics is relied on by us (like just about everyone else) for website usage. We have several GA profiles, previously we had to manually enter or export key datapoints to visualize all properties on one graph. By easily setting up imports to Domo we can now see trends across all of our websites (in different GA properties) on one graph (it sounds small, but was very impactful)
- Domo also has enabled us to query and easily report on some detailed usage that would previously have been several manual steps and quite cumbersome within GA directly.
- We (of course) would like our sales field to focus on selling, and they aren't always great at numbers and reports - we've been able to create super easy to use reports that our field can use on mobile or desktop for an at a glance look to better manage and optimize their sales opportunities.
- When changing cards from one dataset to another any beast modes are not carried over, it would often make life easier if there was an easier way to copy beast mode calculations from one dataset to another.
- Domo documentation, university and Dojo are extremely helpful when we run into problems. However, when support beyond that is needed their help desk seems to have a hefty backlog - the amount of time to resolve tickets is frustrating sometimes.
- I mentioned a "previously un-analyzable" dataset that we were able to visualize in Domo - the result was business re-alignment for increased productivity, cost savings and ROI.
- It's tough to quantify the ability to provide insights that have been desired for years but not possible - we continue to amaze our executives and product managers with the analysis we can provide.
It's been a few years since we evaluated BI options - Domo was the winner in perceived ease of use and cost, it's held true to that.