Overall Satisfaction with Drift
We use Drift to engage with website visitors on blend.com. It's currently being managed by Demand Generation with our SDR team being the day to day users. It provides the company with alternative channels for prospects to gather info and book meetings.
- Great customer service
- Free add-on communication and calendaring tools for the Google ecosystem
- Solid Salesforce integration
- Campaign members status updates based on a variety of chat circumstances
- Better web engagement metrics to drill down on certain behavioral indicators
- Need for regional user groups to talk shop with other users
- Increase in landing page conversion from those emails that included a Drift link.
- SDR team booked meetings have increased 10% since the launch of Drift.
Evaluated Intercom. At the time Drift was more feature rich and suitable for use as a marketing tool.