Drifting around the corners at full speed
Matthew Dilworth | TrustRadius Reviewer
December 01, 2018

Drifting around the corners at full speed

Score 7 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Drift

We use Drift to engage with website visitors on blend.com. It's currently being managed by Demand Generation with our SDR team being the day to day users. It provides the company with alternative channels for prospects to gather info and book meetings.
  • Great customer service
  • Free add-on communication and calendaring tools for the Google ecosystem
  • Solid Salesforce integration
  • Campaign members status updates based on a variety of chat circumstances
  • Better web engagement metrics to drill down on certain behavioral indicators
  • Need for regional user groups to talk shop with other users
  • Increase in landing page conversion from those emails that included a Drift link.
  • SDR team booked meetings have increased 10% since the launch of Drift.
Evaluated Intercom. At the time Drift was more feature rich and suitable for use as a marketing tool.
Typically look at conversion path from open chats to demos booked at the playbook level.
Great for B2B companies with targeted accounts and a deep content resource section to set up a ton of playbooks. If you have high-value pages like pricing, demo, interactive content, video marketing, event landing pages etc., and want to sprinkle in a value-add message it works great for this.