Drift is a must have for any site
December 07, 2018

Drift is a must have for any site

Mike Thompson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Drift

We use Drift for Lead Gen and as a resource to navigate our websites. We rolled out Drift initially because we saw over 90% of our site visitors leaving without ever giving any contact information. To help tap into these potential leads we deployed Drift across several properties, tested if it was a net positive to our lead count and then deployed it into several other sites. The conversations steer you in the direction of talking to a rep, which helps our team leave a good impression on visitors. All the while it collects information regarding the visitor so that we can reach back out to them in the future. The sales reps are the only ones who are actively chatting on the platform, and they only come in after certain interest indicators have been triggered (i.e. the person wants to know the price).
  • Excellent customer support. All of our issues have typically been resolved within 24 hours. They never dodge tough questions, but rather work with you to confront the issue.
  • Its UI is simple to grasp, and makes building talk tracks easy.
  • The all vertical work flow is tough to visualize at times. It gets a bit messy.
  • Getting a fair distribution of leads to all of the reps has been a struggle.
  • It can be tough to test in a timely matter.
  • Drift has already paid for itself for the first year.
  • Drift has introduced MANY new prospects we can contact with nurture email campaigns.
  • Instead of leaving frustrated, visitors always have the ability to reach a human.
I haven't used any other chatbot, but I will tell you this. Drift earnestly tries to meet all of our needs and is reasonably priced. In a short few months we've seen some of our pain points turned into new features. It's so simple to set up nearly anyone could do it.
Lead gen, connecting with reps and site navigation are all easy to figure out on while using Drift. The price point makes it affordable to make a site visitors first interaction a memorable one. It can be a little clunky with large sites and keyword targeting. I recommend using buttons instead of keywords to forward the talk track.