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Dynamic Yield Delivers Exceptional Personalization
July 06, 2017

Dynamic Yield Delivers Exceptional Personalization

Kelly Park | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

We deployed Dynamic Yield (DY) a year ago with the intention of improving our user experience. The personalization has been fantastic, delivering product recommendations throughout the site with exceptional user engagement but we've also found the platform has been an amazing CMS for us. This has given us the ability to schedule content on our site from hero images, to promotions, notifications, promo boxes and featured items.
  • Product Recommendations.
  • Ability to A/B test experiences and testing them against a control group.
  • Usage as a CMS to replace the tedious work within our backend.
  • Weather based personalization.
  • Product Recommendation engine is not intuitive at first. Quite a few steps to get up and running.
  • Audience intelligence needs a little work when it comes to gender. Gender is determined by a contact who visits X number of men's or women's pages and X number of the other gender.
  • Positive ROI
  • Improved Quality of sessions (bounce rate, time on site, pages per visit, conversion rate.
It really came down to Certona & Dynamic Yield. We felt that while Certona was the leader in the space, Dynamic Yield was forward thinking. We were impressed with the UI, features and attention to detail. Having a small team, we also felt that Dynamic Yield offered us the best solution to limit the workload internally.
We wanted to A/B test whether or not having product recommendations on our cart page was beneficial or would hurt sales by pulling customers back out of the checkout process. We found that AOV & UPTs both went up product recommendations were presented vs the control group. Product recommendations on PDP (Product Display Pages) had a negative affect.

The platform allows you to pivot very quickly with pre-made templates that are easy to tweak / edit. Had a cold spell across the US in April this year, so we used weather based personalization to display a "sticker" to customers that were seeing snow, letting them know we had Winter Styles in our outlet.