Great product with huge potential
October 16, 2020

Great product with huge potential

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

Using Dynamic Yield for A/B-testing, and to set up recommendation widgets on the website. As well as popups, notifications, some hotfixes etc. It's increadibly good to have especially for A/B testing and recommendation widgets, the filters and strategies available makes it easy to set up good widgets which displays relevant products for the customers.
  • Fast implementation
  • Wide variety of optimization options
  • User friendly
  • Fast and great customer service/support
  • Third party(adblock). If users use their adblock software and enable the option to block third-party content, then the content you apply from platforms such as DY won't show. Although this is a con, by default it's not enabled, and very few people actually use it. We have tons of content from DY and looking at the graphs of how many impressions it does, compared to page visits in Google Analytics, there's not a lot of people who miss out on DY content.
  • DY recommendation widgets directly contributed to 7.72% of overall revenue.
  • +250% increase in total product insurances sold compared to last year.
  • 11% of all purchases included an item directly purchased from a recommendation widget implemented from DY.
I've had nothing but good encounters with the support provided by the Dynamic Yield team. They're friendly, respond very fast and always helpful.
Everything is great, sometimes it could be buggy, like when I try to upload images to an experiment, it won't go through.

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Dynamic Yield is a great tool for optimizing and displaying content to web users. It could be even better if the platform is hosted on the same domain as the website, as adblock could block content shown through Dynamic Yield.(that is only if the user knowingly goes in to the settings and disabled third party content to display)