Great product with huge potential
Updated August 16, 2024

Great product with huge potential

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Dynamic Yield

Using Dynamic Yield for A/B-testing, and to set up recommendation widgets on the website. As well as popups, notifications, some hotfixes etc. It's increadibly good to have especially for A/B testing and recommendation widgets, the filters and strategies available makes it easy to set up good widgets which displays relevant products for the customers.

Pros

  • Fast implementation
  • Wide variety of optimization options
  • User friendly
  • Fast and great customer service/support

Cons

  • Third party(adblock). If users use their adblock software and enable the option to block third-party content, then the content you apply from platforms such as DY won't show. Although this is a con, by default it's not enabled, and very few people actually use it. We have tons of content from DY and looking at the graphs of how many impressions it does, compared to page visits in Google Analytics, there's not a lot of people who miss out on DY content.
  • DY recommendation widgets directly contributed to 7.72% of overall revenue.
  • +250% increase in total product insurances sold compared to last year.
  • 11% of all purchases included an item directly purchased from a recommendation widget implemented from DY.
  • We managed to increase AOV by using affinity allocation campaigns on the home page banner, serving personalized banners to the visitors which increased CTR and AOV, as the customers then found more interesting products, because they were being served with banners more interesting to them.
Everything is great, I have not stumbled upon anything bad with the usability, and DY keeps improving by introducing new features and improving the UI. Recently they improved the reports making it easier to gather data from the campaigns you run, and there has also been many new features since I first started using DY.
Dynamic Yield is on a whole different level compared to anything I've tried before. The different types of campaigns you can make with DY covers all your needs. If you can't find a suiting campaign type, or even template, you can use Dynamic Content or Custom code to create your own template or campaign. Everything is customizable.

Do you think Dynamic Yield delivers good value for the price?

Yes

Are you happy with Dynamic Yield's feature set?

Yes

Did Dynamic Yield live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Dynamic Yield go as expected?

I wasn't involved with the implementation phase

Would you buy Dynamic Yield again?

Yes

Adobe Commerce (Magento Commerce), Google Analytics, Hotjar, Algolia
Dynamic Yield is a great tool for optimizing and displaying content to web users. It could be even better if the platform is hosted on the same domain as the website, as adblock could block content shown through Dynamic Yield.(that is only if the user knowingly goes in to the settings and disabled third party content to display)

Using Dynamic Yield

1 - Dynamic Yield is mainly used by me in my company. I am the Conversion rate optimization Specialist, and I use it for A/B testing, optimalization, and even small things such as injecting small codes to make the website more user friendly, or adding features to the site by using Custom code campaigns.

Dynamic Yield Support

I've had nothing but good encounters with the support provided by the Dynamic Yield team. They're friendly, respond very fast and always helpful.

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