Why Echobox is useful for News Sites
July 29, 2020

Why Echobox is useful for News Sites

Jimena Marseillan | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Echobox

Echobox is used mainly by the Social Media team and the Analytics team. We use it to post most of our content belonging to several social media platforms at the same time. It has simplified our capacity of publishing more content in less time and we've experienced a significant growth in traffic and interactions to our site content.


  • Posting content to several social media platforms simultaneously.
  • Suggesting and prioritizing content that is going to perform better than others.
  • Measuring performance of articles and native content.


  • Instagram usage is not as comfortable as Facebook or Twitter.
  • Reports could be more detailed.
  • We have increased our traffic by 20%.
  • We have reached a larger audience.
  • We've incremented interactions by a percentage of two digits.
There are very few platforms that use Artificial Intelligence to optimize the social media strategy of a news or enterprise site. Other platforms do it for a specific social media but Echobox unites the main ones altogether.
The availability is super personal and 24/7.

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If you have a lot of production (large number of daily articles) and you want to know what and when it's best to post on social media this is going to be a very useful tool. It has a scoring system that enlists the content according to predicted traffic and interaction. It constantly measures the historical performance of your posts during periods of time you can select and monitor.


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