Ensighten Manage Review
December 15, 2015

Ensighten Manage Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ensighten Manage

Ensighten is used to manage all tag setup and delivery used on our site. Various teams and and business units around the world setup campaigns to deliver things such as tracking, marketing, chat, and various analytics configurations to each country site. Having come from their previous platform, Tagman, Ensighten has allowed us more flexibility in getting these configurations done and pushed to production.

Pros

  • More flexibility in setting up and deploying tags.
  • Better management of when tags are fired on a page.
  • Better integration with 3rd party tools.

Cons

  • Staging and deploying changes from multiple teams at different times can use a little improvement.
  • Ensighten manage has had a slightly positive impact on revenue due to various marketing campaigns launched on the site.
  • tagman
Tagman is the previous platform offered by ensighten. The updated version of their tooling has been a large step forward in flexibility and management of our tagging architecture.
Ensighten is well suited for those who need a very full featured and robust tag management tool. I would assume that it would be best suited for larger organizations, but could also work well for smaller institutions as well.

Ensighten Manage Feature Ratings

7.9
Tag library
8
Tag variable mapping
9
Ease of writing custom tags
8
Rules-driven tag execution
8
Tag performance monitoring
7
Page load times
7
Mobile app tagging
8
Library of JavaScript extensions
8
Tag Load Rules ()
Not Rated
7.6
Event tracking
8
Mobile event tracking
7
Data distribution management
8
Universal data layer
8
Automated error checking
7
TMS Architecture ()
Not Rated
8.0
Role-based user permissions
8

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