Media Company use of Ensighten
December 15, 2015

Media Company use of Ensighten

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ensighten Manage

We use Ensighten as a tag manager for certain tags on our website - mainly 3rd party tags so we a have a better way to control and also for management of our Target mbox tags. It is being used only in our organization as far as I'm aware. It addresses the problems we have of being able to control JS code for third parties and to make changes more easily than going through our engineering group.
  • Allows flexibility in managing code
  • Allows control of mbox tags - expense management
  • Allows flexability in analytics code updates and changes
  • More product communication
  • Doesn't work as well as Adobe DTM with analytics tags
  • Hard to implement in large scale operations for advertising tags
  • No change in our ROI
  • Improved efficiency in 3rd party tag management
Ensighten had more flexibility at the time of installation with all of our tags, and wasn't just for analytics
Well suited for less complex implementations; doesn't work so well with a complex mail environment with JS code

Ensighten Manage Feature Ratings

Tag library
Tag variable mapping
Ease of writing custom tags
Rules-driven tag execution
Tag performance monitoring
Page load times
Library of JavaScript extensions
Not Rated
Event tracking
Not Rated
Data distribution management
Not Rated
Universal data layer
Not Rated
Automated error checking
Not Rated
Role-based user permissions