Evergage allows fast & light testing and personalization services
March 10, 2016
Evergage allows fast & light testing and personalization services
Score 10 out of 10
Vetted Review
Verified User
Software Version
Evergage Free,Evergage Pro
Overall Satisfaction with Salesforce Marketing Cloud Interaction Studio
It's being used for feature testing on our website and for personalization. It's being used only for our eCom dept. Evergage allows us to ensure that the customer experience on our websites is as optimized as it can be. Making changes without testing first can put us in a compromised position regarding forward progress on revenue generation.
- A/B and multi-variate testing. The setup is simple and the results are easy to read.
- Personalization on PDPs. The simplicity of "set it and forget it" means that we're free to work on other tasks while Evergage's technology is busy working on the correct set of products to serve to our individual visitors.
- Displaying in-site ads. The ability to serve ads based on certain visitor criteria (customer type, shopping cart value, time on site, etc) gives us detailed control over who we want to serve an add to, and when we want it to trigger.
- We will sometimes find ads firing when they shouldn't be, but it's usually a result of not testing thoroughly. If Evergage had a testing setup wizard that perhaps walked an individual through some testing steps after creating a test, that would be helpful.
- Individual tests might show xx% and yy% increases on ROI, but when all winning tests are implemented, the resultant increase combined is never xx + yy. Solving how to measure the true incrementality of all tests would be fantastic.
Evergage is much more nimble and allows us to run many more tests, but for testing larger pieces of the website, such as the checkout or a complete homepage redesign, HiConversion had a more complete service for such tests. Evergage also allowed personalization right out of the gate where HiConversion was delayed in launching this feature.