Bloomreach CDXP - Customer Data & Experience Platform
April 08, 2021

Bloomreach CDXP - Customer Data & Experience Platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Bloomreach Engagement (formerly Exponea)

We use Bloomreach Engagement for Customer Data, Email Campaigns, Predictions, Web Layers, Front-End Tracking, Product Recommendations, NPS Campaigns, Custom Scenarios Flows, Social Media Retargeting, and Omni-Channel Personalization. Bloomreach Engagement is our source of truth for data and we funnel all data into the platform for analysis, statistics and planning. Bloomreach Engagement has powerful features for automation which we use often. Bloomreach Engagement helps us make key decisions about our customers and enables us to share this data in a clear way to stakeholders.
  • Customer Data Platform - Unifies customer data from all online and offline sources.
  • Campaigns - Omni-channel marketing and campaign builder.
  • Experience Platform - Understanding customer behavior and enrich customer data through AI.
  • A webhook URL so we don't have to use a service like Zapier.
  • Increase in ROAS.
  • Reduction in CPA.
  • Larger new and active email segment.
Bloomreach Engagement's Scenario Builder and Data Aggregation was a main factor in why we chose Bloomreach over some of the alternatives. Bloomreach Engagement has a simple UI that is easy to use and very intuitive. Bloomreach also offered training via an Academy which was instrumental in learning some advanced marketing techniques and how to leverage Bloomreach's features to the fullest.
Bloomreach Engagement is very easy to use and has excellent documentation.
Bloomreach has some of the best support we have seen. There is a live chat that seems to always be online and has a very quick response time. We also have additional support through experience managers that offer advanced support and continuous updates.
We were onboarded very quick by Bloomreach and within a couple days we were tracking data into our Bloomreach database.

Do you think Bloomreach Commerce Experience Cloud delivers good value for the price?

Yes

Are you happy with Bloomreach Commerce Experience Cloud's feature set?

Yes

Did Bloomreach Commerce Experience Cloud live up to sales and marketing promises?

Yes

Did implementation of Bloomreach Commerce Experience Cloud go as expected?

Yes

Would you buy Bloomreach Commerce Experience Cloud again?

Yes

Some scenarios where Bloomreach Engagement is well suited are understanding customer actions & decisions on front-end events. Aggregating data and creating segments for scenarios or campaigns. Automating and transforming data. Keeping everything critical in a single source of truth. Bloomreach Engagement's campaign and scenario builder is unmatched. Building out emails and laying out segmented scenario flows is powerful way we engage our audience.