Intuitive tool that covers most of your CRM needs
April 06, 2021

Intuitive tool that covers most of your CRM needs

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Bloomreach Engagement (formerly Exponea)

We use Bloomreach Engagement as our CRM analysis and an internal & external communication tool. More than 90% of usage is for marketing purposes, mainly customer data analysis, creating email scenarios & sending personalized emails, creating popups the website, A/B testing, but you can also keep the stakeholders updated via internal newsletters.
  • Intuitive.
  • Flexible.
  • Access to BigQuery.
  • Good support.
  • It is difficult to send audiences to some of marketing tools.
  • Hard to use aggregated data from several domains.
  • Increased revenue.
  • Lowered CPA by getting more email consents.
  • Added personalization level to the marketing activities.
When I started to work in the company we already decided to use Bloomreach Engagement.
It's very easy to use. The split on projects and actions in menu is intuitive and no one should have a problem to find what he wants. The reports graphics could be more appealing but they are easy to read. I also like the yellow colours as when you have so many tabs and windows open it stands out of the crowd.
They worked pretty well when I asked about a something that I needed to track. Some of the tech team members have more technical knowledge of other marketing tools which comes in handy when you're trying to connect Bloomreach Engagement with other tools. Overall I'm satisfied with the support level and the cooperation.

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If you need an easy CRM tool, that will cover the most of your needs in terms of creating newsletters campaigns, add personalization layer, webhooks, then Bloomreach Engagement is a way to go. The reports has a prediction section so you can check what machine learning algorithms say about your data.