Product Design's Best Friend
February 11, 2023

Product Design's Best Friend

Magen Russell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Figma Professional

Overall Satisfaction with Figma

Figma is a fantastic tool and has been an awesome addition to the design tools space. They brought the UX industry forward with transparency and collaboration. It is a fantastic product design tool that is flexible enough to be a one stop shop. While there are other products that do a great job at certain areas (e.g. Prototyping, illustration, collaboration, etc.) Figma does an absolutely impressive job of bringing so many elements under one umbrella. This tool is 100% the best especially considering the price point. There are plenty of tools to get designs looking fantastic and for everything Figma doesn't yet do out of the box, there is a great community making plugins and templates for you to leverage that is nicely nested in the product itself.
  • Product Design
  • Prototyping
  • Collaboration
  • Illustration
  • Motion Design
  • Wire framing
  • Design Library
  • Version control
  • Comments
  • Motion design
  • Design library management
  • Design
  • Prototyping
  • Components
  • Varriants
  • Libraries
  • Collaboration
  • Cursor chat
  • Audio chat
  • Version control
  • Faster design iteration times with components and intuitive tooling
  • Faster and more rapid user testing with simple prototyping
  • Transparency across the organization (Creating confidence in Design/UX)
I'll put the competitors in rank order:
  1. Figma blows their competition out of the water. Clearly #1 for me.
  2. Sketch was too slow to get to the cloud even thought they were doing some really awesome things. They also didn't figure out collaboration, version control, and PC/Mac overlap in time either. Once we switched to Figma there really was no going back with how often they out pace Sketch in improvements and understanding the community.
  3. Adobe is great but it's so expensive and each tool really requires years of expertise to master. I never ended up using XD because the idea of buying all of the Creative Cloud seemed like a pain for one product that isn't even as exciting.
  4. Invision Studio was expensive the last time I evaluated it but I honestly haven't seen them in the space for years.

Do you think Figma delivers good value for the price?

Yes

Are you happy with Figma's feature set?

Yes

Did Figma live up to sales and marketing promises?

Yes

Did implementation of Figma go as expected?

Yes

Would you buy Figma again?

Yes

Figma is the best product design tool! It has fantastic coverage across the different verticals required for product design and the team seems to be consistently leveling up those areas all the time. If you are looking for more intensive motion design or illustration tooling, Figma has them but there are definitely tools that do them better. Although, for my team, Figma is more than enough. It allows us to go from conceptual design & collaboration to high fidelity designs & user testing in one tool and that feels awesome.

Using Figma

3 - Product Design (User Experience Design)
You don't need anyone in-house to support Figma at the Professional level. You just need the folks that use it to have access.
  • Product Design
  • User Testing
  • Collaboration
  • Using the Google Sheets Plugin & components to scale up marketing design output
  • Using Google Sheets Plugin to dynamically populate components with real data
  • Marketing Design
  • Component Library to Development Library parity
It's by far the best tool and I feel delighted using it every day.

Evaluating Figma and Competitors

  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
Product Features combined with Price were the most important factors in our decision. There is no tool that offers as much for the price point. The cherry on top is the fantastic community surrounding Figma and the commitment to designers.
I wouldn't change my evaluation process.