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Gigya - customer identity management
Gareth Beer profile photo
April 09, 2018

Gigya - customer identity management

Score 7 out of 10
Vetted Review
Verified User
Review Source

Modules Used

  • User Management 360
  • Social Plug-Ins

Overall Satisfaction with Gigya

Gigya is used to support single sign on across multiple Speedo entities, meaning a frictionless sign on process for our users. The social sign on aspect is also being used.

Gigya is a digital owned product but it’s also used by our social, insights and customer service teams.
  • SAAS based product meaning it’s reliable, scalable and constantly updated
  • Gigya has seem less integration methods, whether it’s via their APIs or commerce screen-sets
  • Gigya comes with pre-built social connectors for pretty much all the social networks globally
  • Gigya provides a suite of reporting tools providing user and social details
  • The social sign on can be impacted by even the smallest of changes made by the social network. Gigya could perhaps do more to communicate this
  • Gigya provides an email sending solution, although frustratingly it doesn’t support the same email being sent to variations of the same languages I.e en_uk and en_us
  • The process of moving changes from environment to environment could be simplified and improved
  • By adding Google and Facebook as social sign up options, our signups have increased by 30%
  • By seamlessly integrating Gigya and our commerce engine we are able to use personalisation facets from multiple sources
  • Gigya allows customer services a single view of our users helping them to manage accounts and unsubscribe across multiple sites and domains
Gigya was our customer identity management solution of choice due to its standing in the market. Our research told us that in this relatively new space they had a very impressive product.

Being a technology driven brand Gigya was a great fit and the work they did to support our integrations was exceptional.
Gigya is an enterprise solution which is well supported to brands who have a use case to support single sign-on across multiple sites or domains. This simplifies and increases user sign up and engagement.

In addition, Gigya is very useful for meeting requirements for the upcoming GDPR changes. Whether it’s where data is stored, right through to an unsubscribe across multiple sites and domains.