Love it or hate it, Google Ad Manager is a staple for paid media stacks

Among all the ad management platforms I use on a regular basis, Google Ad Manager is the most straightforward to use. However, I probably have a paid search bias, as I spend more time there than with the paid social or programmatic platforms. Even still, Google Ad Manager is functionally superior to Microsoft Ads, if only slightly.
That said, all the ad platforms fall short in providing user support, and Google is the worst, in my experience. As long as everything goes as it should, the platform is easy to use. But if issues arise with which you need support from Google, good luck.