Great Resource to Drive Brand Awareness and Conversions
May 16, 2021

Great Resource to Drive Brand Awareness and Conversions

Sydney Lovegrove | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Ads (formerly AdWords)

In my last role, our company used Google Ads across our whole marketing department. It was an option we provided to clients but only about a third would choose to utilize Google Ads. It was a great resource for driving applications at financial institutions which were our main goal. Google Ads was only one portion of our whole marketing strategy - it is a great tool to drive brand awareness! I love that you are getting right in front of your desired audience when they need you most and are searching directly for you and your business's service.
  • Reporting Dashboard
  • Ad Setup Wizard
  • Geographic Targeting
  • Keyword Pricing
  • Reporting Dashboard Organization
  • Data - All of it and ways to organize it/break it down
  • Set Up - Seamless process to set up multiple campaigns
  • Detailed Targeting/Keywords
  • Increased Applications for our Clients
  • Increased Website Traffic

Do you think Google Ads delivers good value for the price?

Yes

Are you happy with Google Ads's feature set?

Yes

Did Google Ads live up to sales and marketing promises?

Yes

Did implementation of Google Ads go as expected?

Yes

Would you buy Google Ads again?

Yes

Google Ads is great because you can target essentially anyone - the reach is limitless. It is a good resource when you are wanting to get relevant content directly in front of the right people. It's also nice that you only pay when someone actually clicks on your ad. The platform itself does a nice job gathering any and all data you would ever need to continue improving your campaign performance.