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Google Analytics
February 25, 2014

Google Analytics

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Modules Used

  • Google Analytics Basic
  • Google Analytics Premium

Overall Satisfaction

Google Analytics gave my clients key insights into the audience and traffic coming to their site. It helped inform my clients SEO, SEM, display, search and social marketing efforts. It was easy to use and it helped address the issues of increased bounce rate and lowering site traffic.
  • Ease of use
  • Actionable insights
  • Who is the actually the audience- siteographic information
  • increased lead generation
  • better customer service
It gives marketers key insights into the traffic that is being driven to their website. It gives visibility into their digital audience.
Well Google Analytics is free for everyone with a website so I would suggest everyone use it. There is no real risk involved in the selection period.