Google Analytics Review: "Use to track marketing campaign effectiveness."https://www.trustradius.com/web-analyticsGoogle AnalyticsUnspecified8.519241012013-04-09T22:21:23.308Z
- We now have the capability to attribute marketing efforts to conversions, helping our marketers understand what works best so we can better optimize our promotional efforts.
- Keep up with traffic trends for our websites
- Identify source traffic to our sites as a whole as well as specific landing pages that are important for conversions
- Monitor page-level engagement to better understand how visitors are consuming our content
- Measure marketing campaign effectiveness from various tactics