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Use to track marketing campaign effectiveness.
Updated March 24, 2014

Use to track marketing campaign effectiveness.

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction

  • GA is easy to navigate and they make it easy to understand how to interpret reports
  • This is not a great app if you are looking to track personal data on your websites.
  • We now have the capability to attribute marketing efforts to conversions, helping our marketers understand what works best so we can better optimize our promotional efforts.
It just works.
We've gotten a lot of intel out of GA over the years but are finding there are other applications out there that may help fill in the gaps where GA is lacking.

Product Usage

  • Keep up with traffic trends for our websites
  • Identify source traffic to our sites as a whole as well as specific landing pages that are important for conversions
  • Monitor page-level engagement to better understand how visitors are consuming our content
  • Measure marketing campaign effectiveness from various tactics

Evaluation and Selection

Implementation

Tracking configuration over the years has become increasingly difficult. Really need to have a developers help with setting up the codes these days.
  • Implemented in-house

Training

  • Self-taught
Training helps a lot, but folks with web analytics experience can navigate pretty easily on their own.

Support

Online resources are adequate but there have been many times when I've needed to pick up the phone and talk to someone and that is not an option.
Not Sure - It's been free for a long time. If I start paying for it, I'll need to have support.