In depth Scrutiny aiming at propelling your position in WEB WORLD.
Raviraj Raikar | TrustRadius Reviewer
April 26, 2014

In depth Scrutiny aiming at propelling your position in WEB WORLD.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Had used google analytics for my many clientele whose main focus were understanding current market trends and its product's or service's competitors, analyzing performances based on milestones and indicators which were constantly tweaked for better throughput and edge over competitors.
  • Google Analytics Dashboard gives you a quick overview of how your site has fared with time horizon of hourly, daily, weekly & monthly.
  • Very easy to install and implement. It gets you going as soon as its bots crawls through your web page contents.
  • Gives you instant real time analysis of how many active users are currently accessing your site, their demographics, their location, the page they are accessing, source of traffic etc.
  • Amount of reports that can be fired out of Google analytics is humongous, thus enabling detail study and implementing new ideas.
  • In Audience GEO location reporting, the level of source is restricted to the city. We need further drill down if possible with the exact places from where the hits have come for the site, thus helping narrowing down on the user base to be targeted.
  • Keywords formed the backbone of the analytical tool, but its demeaning from analytical tool as its adwords revenue taking a hit, may be good for the company but not beneficial for end user.
  • There is constant upgrades and changes to the tool happening, it makes difficult for us to adjust to new changes frequently.
  • It helped my client immensely, in understanding their user base, and running advertisement targeting the demographics and locations highlighted by the tool, thus helping in improved ROI.
  • Using this tool helped nail down on expenses related to web analytical tool and resources. The free versions has rich features which can help take informed decisions.
  • Having web insights helped my clientele in formulating an appeasement approaches to the customer, which meant delightful customer and increase in revenues.
The inbuilt analytical tool is not as impressive and loaded with features as compared to Google Analytics. google analytics spoils us for choices.
As of today it is the most widely used web analytical tool. It promises all that you can ask for in terms of analysis of your site.
For any web analysis, Google Analytics is suited to carry out the following

a) Advertising and Campaign Performance
b) Analysis and Testing
c) Audience Characteristics and Behavior
d) Product Integrations
e) Sales and Conversions
f) Site and App Performance