May 02, 2014
Score 10 out of 10
Overall Satisfaction with Google Analytics
Currently, my company is supporting a federal website promoting cybersecurity careers and education information. The target audience is essentially the entire nation: youth, parents, educators, students, graduates, job seekers all the way through +30 year professionals and everyone in between. Google Analytics comes into to play when we monitor site traffic and the activity trends over time. It allows us to support arguments for content strategies, interface layouts, outreach and promotional activities and more. And frankly, it serves as a yardstick for the success of our site and content. Having an understanding of who the actual audience is is becoming more accessible through products like Google Analytics. Also, the depth of what you can learn from the end-users is only increasing as the product continues to evolve.
- For live programming, it allows you to monitor live traffic - IP location, browser, device, language, etc. - and understand the impact of specific marketing campaigns via referrals
- Google Analytics has competition but blows most, if not all of it, out of the water largely in part to being part of the Google Suite but also because it's one of the first analytics tools to cater to non-technical users and really bridge the gap between back-end analytics experts and front-facing digital content specialists.
- It continually evolves, improves, enhances, and adapts to the ebb and flow of the user base and digital landscape. Not using for a couple months may yield a pleasant surprise when you return to using the product (new features, better data visualization, etc.)
- Simplifying tutorials and how-to guides would definitely help beginners.
- Integrating Google Analytics to data visualizations that are more in line with Prezi animations rather than PowerPoint-esque graphics would be greatly beneficial to analysts!
- Updating the user interface to be less overwhelming to first-time users
- POSITIVE: The overall understanding of how the site performs, end-users interact, and content gets digested is vital for any digital strategy and Google Analytics is a very reliable tool that can have as simple or complex of a utility as the user makes it.
- Adobe Connect,Facebook Insights
Platform-specific analytic tools are useful for sure, but overall still fall short of what Google Analytics provides long-term. The associated trends you can monitor with Google Analytics has much more dynamic potential in reporting, presentations, and developing strategies.