Beginners will be fully satisfied by GA's capabilities
Anonymous | TrustRadius Reviewer
May 02, 2014

Beginners will be fully satisfied by GA's capabilities

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Modules Used

  • Custom dashboards

Overall Satisfaction with Google Analytics

As a marketing team, we use GA to monitor our brand property. We have standard dashboards in place for basic and regular monitoring of the website traffic, including the AdWords campaigns.
  • Uptime: 100%
  • UI: intuitive and modern
  • For a free program, it does everything that a basic-needs user requires: essential KPIs, excellent range of dashboards and custom segments.
  • Live collaboration in the tool would be a plus.
  • Visibility and awareness.
The cost-free aspect of GA is undeniably a key feature for organisations which don't require the level of customisation offered by the paid-for solutions.
An organisation which opts for GA won't need any paid solutions to fill in gaps.
I don't predict our data volumes to increase significantly in the next 12 months to the point to require greater analytical capabilities.
GA is best suited for startups and small businesses with low data volumes. Enterprises will opt for better customisable solutions, which are paid for.