TrustRadius
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.https://media.trustradius.com/product-logos/Du/bb/UP417EGQ7C6Z.PNGGoogle Analytics should be everyone's first web analytics solutionOur business is an online website. We use Google Analytics to track site traffic, overall engagement on the site, key events that happen -- all with an aim toward understanding our user base and what is working and not working on our site and our efforts to increase traffic and engagement (and monetization!),Aggregates statistics along multiple dimensions for quick analysis -- geography, traffic source, campaigns, landing pages, etc. With goal tracking, it allows you to see conversion rate metrics (be they site registration, purchase, or whatever) across various landing pages or audience segments It's very simple to create sets of queries and group them together in dashboards of key metrics and trends and share them with colleagues across the organization,Google Analytics does allow you to filter results based on a primary or secondary dimension (e.g. landing page and source) -- but it would be better if the user could pick finer grained segments utilizing more dimensions (e.g. "visitors from Canada who visited Landing Page X via Inbound Referral Link) Comparing results over time (week on week, etc) should have shortcuts for common analyses (vs same day last week, vs same month last year, etc) With Google Analytics (and all their products really), Google will change things by adding functionality or changing the names of concepts (recently they changed "Visits" to "Sessions") without so much as a peep alerting the user base. While most of the changes are for the better, a heads-up would be professional and appreciated.,8,We spend far less time assembling quick views of web data for ad hoc analysis than we otherwise would. We are able to track website conversions at a fairly high granularity with far less effort than we would otherwise require Because it's free we can give access to Google Analytics to all our employees and bring more transparency to our operational performance and enable the curious to discover new insights.,,6,1,Analyze web traffic (visits, pageviews) by source Analyze site engagement (pageviews, time on site, bounce rate, etc..) by source and page type Analyze conversion rates (site registrations, purchases, etc) by source and page type,We developed a widget that allows other sites to embed pieces our content (as a teaser to click through to our site). By setting up a separate Google Analytics instance for exclusive use by the widget, we can isolate views and clickthrough rates on the widget without having to filter them out of our other site traffic (which we would have to do by default everywhere otherwise). So my suggestion is make use of the ability to setup multiple Google Analytics instances where appropriate. By using non-interaction events, we are able to measure engagement and time on pages that would otherwise count as bounces with zero duration. This is important for separating the effect of a true bounce (this page wasn't useful to the user and they immediately left) from a softer bounce (they came and read the page for 5 minutes but then didn't see anything else interesting and so left the site). We set a threshold internally and ping the GA server every 30 seconds or so but only send interaction events after a minute to ensure the person was really engaged before we "debounce" them. With Universal Analytics, we're able to send analytics events from the server side of our application to the same Google Analytics instance, which can be very useful in avoiding client-side race conditions and other threading issues. UA can also be used for tracking across not just server (vs client/browser) but mobile apps as well. If you haven't upgraded your Google Analytics instance to Universal, you should.,We plan to make use of the audience segmentation features (to differentiate between behavior of registered vs non-registered users). We plan to make broader use of the Content Segmentation features which are quite handy when you have a site like ours that is dynamically generated and contains tens of thousands of pages (and growing).,10,No,Price Product Features Product Usability Prior Experience with the Product Vendor Reputation,I would not have spent as much time looking at KISSmetrics honestly. We may revisit it as an add-on for deeper dives into individual user behaviors but Google Analytics gives you a lot of runway for instrumenting, analyzing, and improving a site (or app) well before you need to think about replacing or adding to it.,8,If you've got a large or complex site that's dynamically generated, make use of the content groupings dimensions which will make it far easier to track behavior. Instrumentation using custom dimensions is also recommended (for user IDs or other attributes about their user or their session or even experimental page treatments).,Some - we have done small customizations to the interface,No - the product does not support adding custom code,We built a wrapper around the client-side code that fires google analytics events to also fire them to other systems (like Pendo for product adoption tracking, Optimizely for A/B testing segmentation, etc), but no custom code within Google Analytics itself.,Analyzing traffic and its relative performance along multiple dimensions Setting up dashboards of commonly reused analyses is quite easy,Analyzing traffic along two dimensions (and possibly filtering on either or both) is fairly cumbersome and requires too many clicks. For instance, looking at traffic by landing page type (a content grouping) and then narrowing down into traffic that came via SEO requires a bunch of repetitive steps (vs there being a shortcut dropdown for traffic source type as there is now for content grouping... ),Yes,8,Yes,Universal allows us to log events from the server side of our application more cleanly (and mobile in the future),Since they tend not to announce new features or interface changes before just springing them on the user base, who knows?,No,NoGoogle Analytics Improved our Constant Contact CampaignsOur constant contact relies mostly on Google Analytics in regards to measuring engagement with our brokers and agents, especially when it comes to bonus opportunities to bring in new business accounts to underwrite. We noticed that since analyzing our outreach through Google, it's helped us pinpoint where we could improve in order to get more of a response and become more personalized to our biggest agents.,It's a great platform for mobile app analytics and not only on desktop/website It's a good free option but also the paid version is not outrageous,There is a learning curve and not much support or guidance The free version doesn't analyze as many data sources as our previous IBM analytics,7,We've gotten higher agent participation through constant contact analysis We spent a lot of time with third parties learning how to use it Its mobile functions save time that we can then use to focus on attracting more agents,IBM Analytics Engine,Google Charts, IBM Analytics Engine, Microsoft BI,50,,Constant Contact Agent Participation Business Relations,Finding painpoints in where we could improve on getting brokers to participate in contests,We could see how much we're reaching our audience and if a better method other than email or mail would work best,7,Yes,Price Product Features Product Usability Product Reputation Vendor Reputation Analyst Reports Third-party Reviews,We would have a team test it out before getting rid of our old methods before adopting a new, free one.,Don't know,No,Moving from our old program to this one as many people were comfortable with the other and there was a curve in getting used to this,5,No,4,No,Unfortunately, I cannot, as we've only dealt with third party support so far. But it's still early so you never know!,Participation Measurement Rates of Successful Outreach,Getting access to reports is sometimes difficult,6I highly recommend!GA is used across the entire organization, but probably most actively in our department. It helps us understand consumer behavior on our website, which is quite expansive and complex. It has proven to be invaluable to our institution, with actionable insights about every part of our business. I could not be more pleased with its ease of use and the accuracy of the information and data within.,campaign tracking conversion tracking user path tracking content evaluation,training modules for advanced users GUI dashboard walkthroughs, sometimes less experienced members of the organization have a difficult time creating dashboards cross-channel attribution; allowing for 3rd party data like sales call analytics, integration with other analytics platforms, etc,10,Immeasurable improvement. We would be lost without it.,Coremetrics and Site Catalyst,Google BigQuery, BrightEdge, Google Search Console, Ahrefs Site Explorer, Moz, Bing Webmaster Tools,reporting dashboarding user analysis campaign tracking,none. Some users complain about not understanding how different dimensions work with different metrics, but that is something that can be learned easily.,Yes,9Letting Google Do What Google Does BestAt PmD Interactive we use Google Analytics with every web design & development client we work with. It is used across our whole organization and is always one of the first things we set up with a new client. There are two problems Google Analytics solves for us: "Where are customers coming from", and "how can we put that information to good use?",Excellent detail on who visitors to a web site are (broken down to web browser, and how long they are on the site). Information on which pages within our client's site are the most trafficked (including time spent on the page, and previous page). A breakdown of where traffic is coming from (from which domain, and even which page within the domain).,The sheer amount of data can be daunting to beginners. Organization of content could be made easier to handle. The mobile experience is lacking.,10,Being able to offer a billable, monthly service to clients. After discovering inbound links, being able to create effective social media content. Showing clients that the capital they have invested in has paid off.,ThinkUp,10,Seeing stats for all your sites at a glance. Drilling deeper and deeper into the data. Exporting reports to various formats.,Finding the right screen with the right data. You have to read all the documentation and watch the tutorial videos several times to understand all the data. Setting up the tracking code the first time.,No,8Google AnalyticsGoogle Analytics is being used for: customer visits tracking, conversion rate calculation and event tracking over [our] website.,Describes overall page visits Describes how many placed orders Specific events can be added depending on the merchant need,Maybe it can be extended by providing more ways of capture and more ways of reporting,7,Gives us more insight where customers are dropping off and how to improve,,7,20,4,Analytics Conversion Sales report Visitors report,Maybe embedding into different tracking containers,No,Price Product Features Product Usability Analyst Reports,Price based and need based,Professional services company,No,Change management was a big part of the implementation and was well-handled,Nothing much But if the data paatern changes then we have to take care of all the pages All the events,7,7,in fact its open source might be for reatailer for reports,Tracking Event capture Customer type,customizations,7
Unspecified
Google Analytics
2219 Ratings
Score 8.6 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

Google Analytics Reviews

Google Analytics
2219 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.6 out of 101

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2019
Show Filters 
Hide Filters 
Showing 5 of 2219 Google Analytics ratings and reviews.
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role

Reviews (1-5 of 5)

Do you use this product? Write a Review
No photo available
January 11, 2019

Google Analytics should be everyone's first web analytics solution

Score 8 out of 10
Vetted Review
Verified User
Review Source

Usability

8
It's pretty good, but there are some things around the edges that require more clicks than I'd like, such as very common multi-dimensional drills (like traffic source and page type), or very initial traffic exploration (where all the menus on the left start collapsed and you have to remember where your dimension is among some vague terms like "Acquisition" and "Audience" and "Behavior" etc)
Read this authenticated review
No photo available
January 31, 2018

I highly recommend!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

9
I would have provided a 10, if not for the struggle some less-than-adept users have with some features of the tool.
Read this authenticated review
Victor Campos profile photo
May 03, 2014

Letting Google Do What Google Does Best

Score 10 out of 10
Vetted Review
Verified User
Review Source

Usability

8
Google Analytics provides a wealth of data, down to minute levels. That is it's greatest detriment: find the right information when you need it can be a cumbersome task. You are able to create shortcuts, however, so it can mitigate some of this problem.
Google is continually refining Analytics, so I do not doubt there will be improvements.
Read Victor Campos's full review

About Google Analytics

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Google Analytics Integrations

Google Analytics Competitors

Pricing

Does not have featureFree Trial Available?No
Has featureFree or Freemium Version Available?Yes
Does not have featurePremium Consulting/Integration Services Available?No
Entry-level set up fee?No

Google Analytics Technical Details

Operating Systems: Unspecified
Mobile Application:No