Overall Satisfaction with Google Analytics
We use Google Analytics code on every one of our 6 or so websites. I personally have set up the accounts in GA and then insert the code onto the homepage or back end of our websites. Most website builders now do come with analytics built in, but I do like to compare what they report versus what Google provides. It is very robust and follows visitors to each site and will show the time they spent, the way they navigated and where they left. Very helpful for determining what parts of the sites are most popular for sales as well as what needs to be simplified.
- traffic to the site is very easy to see
- allows for comparison of time frames to see if your sales or site upgrades are making a difference
- can also show real time traffic to the site, useful to see if commercials, ads or eblasts are directly generating interest.
- sometimes it is hard to find the exact data you are looking for as they frequently upgrade and move data around
- the live traffic viewer is still in beta
- the homepage is a little confusing to navigate as there always seems to be a subfolder to click on to get to your acutal site data
- Allows us to share the most relevant data in the most clear way on our sites. We see what our customers are looking for and can make it the feature or easier to get to.
- Our sites are often the first place our customers go and it allows us to capture their interest and know ahead of time what most visitors are looking for.
- Also allows us to get direct feedback on our marketing campaigns to see how well each has done and what works best. Meaning we spend less time an energy on the wrong places, and more on what is getting us the most return.
I know that most website creation software does have analytic software built in now, but as Google is the most widely used service on the internet, it is good to get their direct feedback. They have more computing and analyzing power than we could have and it shows. So why not use it? We also compare the data back to the limited amount that our website hosts provide to get a more complete idea of how our sites function.
Google Analytics is great for small businesses as it is free to implement and set up on your sites. You do not need to have an IT staff or trained analytics people to start seeing the data. The software is pretty user friendly and encourages use on all sites, regardless of internet skill or training. Might not worry about it if you have a larger staff though.