Overall Satisfaction with Google Analytics
We use GA in our interactive marketing department to track visitors and clicks across our various web sites. It helps us track what areas of our sites are working, which links need more attention, which areas have the most success, as well as track users from the beginning of marketing campaigns all the way through to the end of the "sales" process.
- Reporting - clean and organized
- Options - between the basic and premium packages, metric are available for almost any type of tracking you can think of
- Usability - easy to integrate
- Sometimes the results in GA doesn't match the results with other tracking devices our company has in place, such as email marketing results, and other analytic-measuring tools
- Presents a ton of data without providing much of an idea on what to do or how to interpret the data
- Positive marketing campaign feedback - we're able to see what works and what doesn't work in campaigns, so we can design better tests in future efforts
- Statistically significant data to help understand consumer trends
- Optimizes our team's time management capabilities, as we can all access and monitor GA metrics to help advance our efforts faster.
Crazy Egg is a heat-mapping program that shows where users are clicking on a page, even if there isn't a link. It's a great companion piece to Google Analytics, but I wouldn't use it as a one-for-one replacement. Together, they can provide a great deal of help. VWO allows for A/B testing on a page, so combined with GA and Crazy Egg, you can see what links are working, what areas of the page users are interested in, and try testing different looks and formats to see what audiences are responding to best.
Google Analytics is well-suited towards tracking most straightforward interactive marketing campaigns - emails, click data, download data, user visits, opens, and things of that nature. It is less suited toward providing up to the minute data results - sometime it can take several hours before the data shows up, so you might want to look elsewhere if you need instant metrics.