TrustRadius
Hassle Free Way to Monitor Your Website Performance
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June 29, 2017

Hassle Free Way to Monitor Your Website Performance

Score 10 out of 101
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Software Version
Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is used to review our website performance as well as evaluate website design effectiveness. It is also used to evaluate marketing efforts (for example: measuring traffic to a landing page created specifically for a digital marketing campaign). This is used mainly by our marketing department as the purpose of Google Analytics to measure the effectiveness of the website.
  • Website Insight: It provides detailed data to measure the effectiveness of your website (for example, which page your customers visit the most, which page they spend time on reading the most).
  • Customer Data: it also provides some insight on your potential target market since it records the age/gender/location of the website visitors. These data are useful, especially when being used together with digital marketing campaigns to make sure your ads go to the right target market.
  • Multiple Website Data Management: one account can measure different websites so it is convenient, especially when you are running multiple websites for your business.
  • Website Integration: In order for Google Analytics to measure the most accurate data, it requires you to put a code into your website. This could be hard sometimes especially if the user is not a person who is familiar with coding.
  • Accessing Data sometimes takes longer than expected.
  • Mobile Apps are too hard to be used. There are a lot of features that are more effectively shown on the version on browsers.
  • Measuring digital marketing channel performance and from there, optimizing the ads to improve performance.
  • Provide more insight from the target audience.
  • Measuring the effectiveness of the website content.
Google Analytics provides a more comprehensive set of data when it comes to website analytics and it is free. While Alexa will cost you an amount to view the full data it provides, it still simply does not provide the necessary data you need to analyze and customize your website content as well as digital advertisement.
Google Analytics is best used together with digital marketing tools like AdWords so you can measure the traffic that the ads draw to your website. Also, it is effective in collecting customers' insight to promote your products and services. For example, if Google Analytics shows that most of the visitors of my website are aged from 25 to 35 and most of them are males, I will create content that leans towards males at that age more.