A must have in your marketing mix!
Overall Satisfaction with Google Analytics
We use it for lead generation, traffic analysis, and visitor research. Only marketing department uses Google Analytics and any agencies that we work with. It is a great tool!
Pros
- Visitors
- Audience Research
- Goal Funnels
Cons
- Real-time reports do not respond organically, continued refresh is required
- Intelligence is terrible! They claim that AI will get better, but it has been declining
- We improved on tracking
- We improved on goal conversations
- We improved online presance


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