Analyzing Google Analytics
October 16, 2017
Analyzing Google Analytics
Score 9 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
While Analytics has a laundry list of really great features involving real-time audience tracking, behavior factors on website visitors, and various event tracking services, I primarily utilize it to find origination points in our client pipelines. It is important that we are able to tell if a recent blog entry is doing exceptionally well, or if a referral source is seeing a traffic spike. Analytics, like most of the offerings in the Google ecosystem, is extremely easy to pick up and use but has a ton of complexity under the hood.
- Tracks clients along digital pipelines well.
- Follows client behavior on your website effectively.
- Excellent support for multiple websites.
- There are some redundant systems in place.
- Tracking isn't always consistent, but it's more accurate than competitors.
- Google Analytics allows me to track customer behavior so I can double down on what works.
Realistically, Google Analytics is in a class of its own. While there are competitors in the space, none are really worth mentioning in comparison. Analytics has every single tool a webmaster could need to effectively track website visitors' behaviors and origination, wrapped up in an extremely easy to use interface.