Google analytics gives us precious insights.
Abiola Adeniyi | TrustRadius Reviewer
December 22, 2017

Google analytics gives us precious insights.

Score 10 out of 10
Vetted Review
Verified User
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Google Analytics

Overall Satisfaction with Google Analytics

We use google analytics to get insights into our visitors to our websites behave on a daily basis, and the key characteristics of these visitors. We use this information to analyze steps to improve our service.
  • User insight : Google analytics provides us fantastic data about users who have visited our platform on an average level. Letting us know personal data like what mobile phone they use, their ISP provider, average gender of web visitors, etc.
  • Page testing : Google analytics helps rate each page on our website, putting into perspective things like how fast our page loads, caching capability of each page, etc.
  • Process flow : Google analytics allows us set a process flow from starting from when a user "visits the website" to the goal of successfully "ordering a ride". Thereby allowing us gain insights into the percentile of users who completed this goal, and the ones who didn't.
  • Cluggy dashboard ; The dashboard is way too cumbersome. Can be Herculian finding specific informations.This need be sorted out by the Google team.
  • Google analytics has allowed us to closely follow our bounce rate and whenever it goes above 25%, we know we are doing something wrong.
  • Google analytics has also allowed us focus on ensuring each page on our website meets industry standards.
Google is suited for every 21st century internet business with a forward looking outlook. It provides businesses with data which can make or mar their business.