Perfect measuring tool for our sales/marketing team.
Vikram Balaji | TrustRadius Reviewer
January 03, 2018

Perfect measuring tool for our sales/marketing team.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics to measure the effect of our sales and marketing campaign and also to track key metrics of visitors to our website.Thereby, serving as a guide towards knowing how best to tailor our sales and marketing efforts for maximized effect.
  • Google Analytics is free.
  • Enable us to set up reports via channels; enhancing our ability to track the efficiency of our sales efforts towards user conversion.
  • Simple integration; Integrating Google analytics on our website took less than five minutes. We simply copied and pasted the Analytics tracking code to our HTML code, and that was all.
  • Steep learning curve; Takes a bit of time to get accustomed to the work environment(dashboard) of this tool. No thanks to the user interface, which is very much clustered.
  • Poor support: I wish there was a go to support team for the free version of this tool. Currently what we have available is just basic documentation.
  • Google Analytics has enabled us to better measure our marketing and sales campaigns.
  • Allows us to measure real time metrics of our business; like what part of the website our users are using most, current bounce rate etc
  • It has given us a knowledge of traffic source to our website.
Google Analytics is perfect for measuring marketing campaign performance, monitoring web traffic sources and is a great tool for monitoring month to month comparison performance.