I highly recommend!
Anonymous | TrustRadius Reviewer
January 31, 2018

I highly recommend!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics Premium

Overall Satisfaction with Google Analytics

GA is used across the entire organization, but probably most actively in our department. It helps us understand consumer behavior on our website, which is quite expansive and complex. It has proven to be invaluable to our institution, with actionable insights about every part of our business. I could not be more pleased with its ease of use and the accuracy of the information and data within.
  • campaign tracking
  • conversion tracking
  • user path tracking
  • content evaluation
  • training modules for advanced users
  • GUI dashboard walkthroughs, sometimes less experienced members of the organization have a difficult time creating dashboards
  • cross-channel attribution; allowing for 3rd party data like sales call analytics, integration with other analytics platforms, etc
  • Immeasurable improvement. We would be lost without it.
Coremetrics offered better support to the admins, but the data was unclear and often misleading. Site catalyst is difficult to use and has a high barrier to entry. Google analytics is a better data platform, with a better user interface, but they are lacking in the support like IBM offered from Coremetrics. Still, I would choose Google over IBM any day, and I don't see that changing.
Of the different solutions I have used, Google Analytics is by far the best analytics platform available. Even the free version is worth it.

Using Google Analytics

I would have provided a 10, if not for the struggle some less-than-adept users have with some features of the tool.
Like to use
Relatively simple
Easy to use
Well integrated
Feel confident using
Requires technical support
  • reporting
  • dashboarding
  • user analysis
  • campaign tracking
  • none. Some users complain about not understanding how different dimensions work with different metrics, but that is something that can be learned easily.
Yes - if you need detailed reporting the mobile interface will not suffice, but for top-line, top-level metrics it is perfect for quick reference.