TrustRadius
Google Analytics has made everything smoother!
https://www.trustradius.com/web-analyticsGoogle AnalyticsUnspecified8.62294101
Melanie Singer profile photo
May 21, 2018

Google Analytics has made everything smoother!

Score 10 out of 101
Vetted Review
Verified User
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Google Analytics

Overall Satisfaction with Google Analytics

Google Analytics is a great tool to see how many active users are on our site at that moment. Additionally, it's helpful to see where incoming users are coming from (i.e. Google, Flipboard, Twitter). It is being used across my department, as the business team, but also among other teams such as the marketing team and social team.
  • Informs you of how many active viewers are on our site in real-time.
  • Allows you to go deeper and see what companies are reading our site -- C-Suite, Fortune 500 etc.
  • Allows you to track which times of the day or which day of the week attracted the most people to our site and qualitatively thinking why this may be.
  • It would be helpful to have more insight into our audience. If it shows that they're working in government, it would be helpful to see what sector of government they're working in.
  • Postive -- allowing us to keep track of the behind the scene specifics that we're looking out for.
Moat is great when tracking how well an ad did in our server -- but Google Analytics approaches total web traffic as opposed to a specific ad.
Google Analytics is well suited for scenarios where you want more insight on your active and daily users. Being in ad ops. When we see a spike in our users it helps to figure out why, and what our readers are most interested in.