You get MORE that you pay for!
May 22, 2018
You get MORE that you pay for!
Score 10 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Google Analytics is being used to understand website traffic and content consumption by anonymous site visitors. It allows me to evaluate the site path and most important content for visitors. It also allows me to track visitors form ad campaigns to determine the source of site traffic and promotional effectiveness.
- Site content analysis of readership and page bounces as an indicator of poor content/navigation
- Crating goals for analysis and conversion rate calculations
- Ad tracking and ROI data
- It is very powerful, but can be confusing at time in the UI
- Changes to the product require a bit of re-training.
- It is a little tricky to Anonymize IP to improve GDPR compliance.
- Customer insights are always important. Understanding the content of interest.
- Seeing the source of traffic and their site behavior helps evaluate Ad investment.
Campaign tracking requires more set-up in Webtrends, and the additional cost is hard to justify.