Google Analytics (standard/free) is great for small businesses or fledgling eCommerce sites
October 15, 2019
Google Analytics (standard/free) is great for small businesses or fledgling eCommerce sites
Score 6 out of 10
Vetted Review
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
Google Analytics (standard) is a robust package for free usage. It's essential for any business that is not investing in a major paid platform (like Premium). About 10% of my clients use Google Analytics standard instead of a premium or paid analytics platform.
- Comprehensive reporting
- Easy implementation
- Clean and easy-to-use reports
- Ability to integrate with other platforms for enhanced use like Google Cloud Platform
- Sampled data (unlike Premium)
- Simple and easy to use reporting
- Helping make organizations more performance-focused and quantitative
- Robust set of advanced tools for a small business
Google Analytics is a great first step into the world of analytics. For a major corporation, especially in eCommerce or retail, or any business with a sizeable marketing spend, the standard (free) version of Google Analytics won't stack up, and wouldn't be reliable for important financial decisions. However for small businesses or a business that is just getting started in analytics, it can be a great first step and provides a robust amount of reporting for no cost.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes