Not Perfect, but Can't Beat the Price!
June 27, 2021

Not Perfect, but Can't Beat the Price!

J.P. VanderLinden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

Analytics is a first step for anyone actively marketing their site with online efforts. It allows for a clear understanding of website user behavior and content performance, broken down by factors like source, campaign, geography, and time. Regardless of whether you manage paid media campaigns, organic social or search efforts, or website UX/UI and Conversion Rate Optimization, Google Analytics has some value to provide you in its tracking and reporting.
  • User pathing and flows can help a site manager understand better how site visitors move through their content in order to streamline and present a better experience
  • Acquisition reporting shows not only where traffic comes from, but also how visitors from particular sources engage with the website as compared to each other.
  • Ecommerce conversion tracking goes beyond simple revenue reporting to show how different products or product categories sell, and how the checkout and cart process could be better optimized.
  • As a legacy user of Analytics, it still rankles that keyword tracking was removed, especially if you're managing SEO and organic search efforts.
  • GA does not yet have a good solution for cross-device user tracking; Facebook has been able to figure this out with smarter cookies, you'd like to think Google could as well.
  • Analytics defaults to last-click attribution, and while there is an attribution modeling section, it doesn't universally touch the entire platform, only a small subsection of reports. Allowing changes to the attribution across the entire set of reports would be a big lift.
  • E-commerce reporting and tracking.
  • Direct integration with Google Ads.
  • User acquisition source reporting.
  • Being able to track the results and cost for different marketing channels has allowed us to establish ROI and adjust budgets.
  • The fact that GA is a free service to use means we can spend those funds in other parts of the business.
Google Analytics is the industry standard, integrates seamlessly with most site setups, and cannot even be compared on cost. While it falls short in some areas like individual user tracking and cross-device reporting, it provides 80-90% of the needed visibility for online activity tracking and user reporting that the vast majority of non-Enterprise companies could ever want or need, which makes it a no-brainer compared to competitors.

Do you think Google Analytics delivers good value for the price?


Are you happy with Google Analytics's feature set?


Did Google Analytics live up to sales and marketing promises?


Did implementation of Google Analytics go as expected?


Would you buy Google Analytics again?


It's going to be hard to beat this offering for the price (free). Even if it falls a little short in some areas, the savings compared to something like Adobe Analytics or Mixpanel over time really adds up.

That said, it is particularly useful for anyone running a website where the key actions are tracked online. For example, a lead-generating site where a form is filled out on the website or a meeting is booked; an e-commerce store where products are bought and sold directly on the site; or a SaaS organization where the signup completely happens online.

On the other hand, if your main customer activity happens in-person or over the phone, it's going to be harder to connect site activities to the ultimate goal, which is going to decrease the value Analytics brings.