Amazing product, a little hard to learn and use advanced features
June 23, 2021
Amazing product, a little hard to learn and use advanced features
Score 9 out of 10
Vetted Review
Verified User
Software Version
Google Analytics
Overall Satisfaction with Google Analytics
[Google Analytics is] used [by] the Marketing team to track how visitors navigate our web site, how they use it, what pages are most seen.
We also use it to analyze sources of traffic, to see if people come from google search, social networks, email campaigns, etc.
Another cool use is to see the average time on page (before they leave) and the bounce rate; both are quite good indicators to measure the expectations of the people against our offering.
Finally, we also use it to compare performance across months, given that you can select the period of time to analyze, then you can compare monthly, but also yearly (January 2020 vs January 2021 for example) and see if we have stationary periods.
We also use it to analyze sources of traffic, to see if people come from google search, social networks, email campaigns, etc.
Another cool use is to see the average time on page (before they leave) and the bounce rate; both are quite good indicators to measure the expectations of the people against our offering.
Finally, we also use it to compare performance across months, given that you can select the period of time to analyze, then you can compare monthly, but also yearly (January 2020 vs January 2021 for example) and see if we have stationary periods.
- Source analysis
- Bounce rate
- Time in page
- Regions of visitors
- Hard to learn to use properly
- Flow between pages is difficult to interpret
- Unknown sources (you have the number but you can't identify the source)
- Errors in social networks numbers of visitors
- Bounce rate
- Time in page
- Number of visitors
- It's free so the ROI is infinite :)
They are complimentary. Search console helps to know how people search and find you. While Analytics helps to understand what they do on your website.
Do you think Google Analytics delivers good value for the price?
Yes
Are you happy with Google Analytics's feature set?
Yes
Did Google Analytics live up to sales and marketing promises?
Yes
Did implementation of Google Analytics go as expected?
Yes
Would you buy Google Analytics again?
Yes