Positives and Negatives of Google Analytics
July 18, 2021

Positives and Negatives of Google Analytics

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Software Version

Google Analytics

Overall Satisfaction with Google Analytics

We use Google Analytics to track goals and events. We have different domains that we need to track within the same account and each with different currencies. With [Google Analytics] we can use sophisticated cross-domain tracking to accurately measure conversions for each of our marketing channels and figure out what is working on what is not and revise our marketing dollars accordingly.
  • You can figure out conversions rate for each of your marketing efforts
  • You can review content engagement and see which piece of content your viewers like the best
  • You can track the impact of mobile users to your online business
  • Google Analytics can't guarantee that robot visits will not pollute your reports
  • Google cannot track everything that happens on a web site
  • Some of the tracking in not easy to implement and requires additional training
  • Acquisition Insights (Source/Medium)
  • Audience Demographics Insights
  • Overall Traffic Dashboard
  • Being able to decide which marketing channels have the best ROI
  • See which pieces of content has the best engagement
  • Analyze the overall traffic and export audiences to Google Ads
Google Analytics is really unique so it's hard to have competitors - especially when Google Analytics is free (unless you are part of a huge company so in the case you will need the Premium version). Other products like Semrush are good as third party tools and figure out the analytics of competitors.

Do you think Google Analytics delivers good value for the price?

Yes

Are you happy with Google Analytics's feature set?

Yes

Did Google Analytics live up to sales and marketing promises?

Yes

Did implementation of Google Analytics go as expected?

Yes

Would you buy Google Analytics again?

Yes

We use Google Analytics all the time as it is critical (in my opinion) for any online business. For larger online business then there is the Premium version of [Google Analytics] which comes with a price tag of about $150,000. In that case there are different options like Adobe Analytics.