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Google Analytics Premium is a great enterprise and eCommerce web analytics solution
October 15, 2019

Google Analytics Premium is a great enterprise and eCommerce web analytics solution

Rigel Cable | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller

Overall Satisfaction with Google Analytics Premium

Google Analytics Premium is used by more than half of my clients in the eCommerce and retail verticals. It is used as the source of truth for web analytics and marketing performance, including eCommerce revenue and cross-channel reporting.
  • Unsampled web analytics data
  • Robust marketing 360 integration
  • Easy-to-use, fast reports
  • Powerful customization options
  • Some customization limitations like fiscal calendar and standard report customization
  • Minimal customer support through the company provider
  • Clarity for business decisions
  • Trustworthy source of information
  • Ability to expand on tracking and gather new information
Google Analytics is much more user friendly and requires less day to day management. Google Analytics should be the platform of choice unless there are complex business reasons to choose Adobe.
Support for Gooogle Analytics Premium relies on consultants or partners. There is very little platform support or direct Google customer service packages. This means there is a varying range of quality, which makes it important to select a good vendor. The community and forum spaces are also an excellent source of information but often aren't fast in a crunch.

Do you think Google Analytics 360 delivers good value for the price?

Yes

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

Yes

Did implementation of Google Analytics 360 go as expected?

Yes

Would you buy Google Analytics 360 again?

Yes

Google Analytics Premium is great for enterprise businesses that have a standard eCommerce or experiential website. It is less well suited for highly customized businesses or non-standard commerce/transaction process. It's great for small and large teams, and ease of implementation is much simpler than the competition. Developer Guides are user friendly and help the tech team get the suite up and running.