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Learn How Users are Interacting on Your Site
October 15, 2019

Learn How Users are Interacting on Your Site

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Google Analytics Premium

As a web design and marketing company, we use this tool as a way to monitor web traffic and analytics insight for our clients. Many clients want to understand how users are navigating their website, where they are dropping off, and how performance can improve. As a digital strategist, I am able to use this tool to assess traffic patterns, recommend changes, and ultimately make adjustments on the website to account for those insights.
  • This platform is great at analyzing traffic patterns and user flows
  • The tool integrates with several other platforms
  • Provides insights on not only traffic but also advertising efforts
  • Google produces little original content on the platform -- typically have to find information from other sources
  • Walk-throughs or guides would be helpful
  • Steep learning curve
  • It's helped us prove the value of our work to clients
  • It guides marketing decisions for our clients
  • It saves time because I no longer have to use multiple platforms to see analytics
I've been able to reach out to Google for help and assistance. Sometimes it is helpful and other times the issues aren't resolved, but for the most part, the representatives are helpful.

Do you think Google Analytics 360 delivers good value for the price?

Not sure

Are you happy with Google Analytics 360's feature set?

Yes

Did Google Analytics 360 live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Google Analytics 360 go as expected?

I wasn't involved with the implementation phase

Would you buy Google Analytics 360 again?

Yes

SEMRush, Airtable, Teamwork Projects, Harvest, Google Ads (formerly AdWords), Google Tag Manager, Screaming Frog SEO Spider, Google Drive, ownCloud, Google Search Console, Moz, Mailchimp, Squarespace, GoDaddy, Canva, ExpressionEngine, WordPress, Yoast Wordpress SEO Plugins, Slack
This platform is excellent for marketers who need to assess the web traffic for their client's websites. It's also a great way to understand how users are interacting with the website. This is particularly helpful if digital advertising is leading to specific landing pages. This tool can help assess the value of that landing page, see how quickly users are bouncing off, and make improvements. With its integration with Google Ads, it's easy to see analyze performance and report on it.