Overall Satisfaction with Google BigQuery
- Helped us focus on better locations for restaurants, which increased our conversion rate and quality of restaurants and locations, which we believe has led to more reservations.
- Lowered our cost of restaurant acquisition with the sales team by about 20%.
Firebase is not a competitor, necessarily, of BigQuery, but its integration with it allows for a greater deep dive into our Firebase data. The only reason we needed to start using BigQuery was that Firebase didn't give us the locational data that we need. Because of the easy integration with Firebase, we didn't look at any other services.
Suited to any company, small or large (as it's extremely scalable and low cost as it scales), that wants or needs to dive into data to make more data-driven decisions or back up decisions with user data. The team should have someone that is well versed in SQL though, as non-technical team members will be a bit lost.